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Millennial Makeover: MySpace, YouTube, and the Future of American Politics
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Additional Millennial Makeover: MySpace, YouTube, and the Future of American Politics Information
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It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.
Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.
The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead.
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What Customers Say About Millennial Makeover: MySpace, YouTube, and the Future of American Politics:
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New generations and technology are other factors - eg. information from potential supporters via on-line voting opportunities and links to social networking that help make up for more fragmented TV audiences.
Similarly, their sense of a trend towards stronger government after 9/11, Katrina, etc. However, their belief that Democrats will be more successful in using these new tools seems contradicted by Republicans recent successes in fomenting demonstrations in opposition to taxes and changes to health care.
The authors contend that American politics have been characterized by relatively long periods of stability in electoral outcomes, interspersed with shorter periods of sharp and decisive change. The new generation of Millennials (born 1982-2003) are bringing facility and comfort with new communications and computing technology.The authors also point out the new ease of producing and distributing videos for political points of view, as well as a successful means of getting e-mail, name, etc.
is contradicted by often angry demonstrations against "socialism" after the financial bailouts, health care proposed changes, and cap and trade proposals. Each of these five relatively recent realignments has been triggered by a crucial event - the Civil War, the Great Depression, the Vietnam War, and now reaction to the Iraq War.
radio, TV, and now the Internet.
Anyone born during or after the 1980s would be particularly interested. A must read for any Political Science major or anyone interested in the demographics of the US and it's effect on general elections.
The main problem I had with this book is that the authors used too many generalizations in the arguments, while these were mostly stereotypes (partially, but not completely true), there were some instances when the generalizations were completely wrong. This book is interesting in describing a political shift by the youngest generation of voters (Millenials). I would give this book at least one more star if the authors had relied on better data and made better analysis, instead of resorting to gross generalizations. The authors make an interesting argument for how the new generation could shape politics and change it. It describes how Facebook and Youtube have changed the nature of politics, and in some cases made it possible for candidates to run for office on relatively small fundraising budget.
The writing is a bit on the dry side, but well worth the effort. For any boomer (like me) or Gen-X'er, this is an exceptional look at Millennials and their impact on our country both in terms of media behavior and politics.
I would compare this work to entering an art galley and trying to assimilate all the works at once.For many seniors, this is entering a world of cultural shock. This is a read for a quiet place, your Starbuck's and a sweet. The work could be cut and shortened; there are too many pathways presented. Great read for educated American voters over the age of 55.especially awaking to those over 65 who just "don't get it."The message is hard to read after 50 or so pages. It isn't the language or the length of sentences; it's the level of information.
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